No I am not talking about small text links, mini refers to the size of this guide, it’s brief and to the point. You will discover some important information about buying text links directly from other webmasters and the pitfalls to avoid.
Firstly it’s important to state that the general belief is that Google will drop your site like a hot potato if you buy links to boost your page rank or in order to increase your ranking in Google’s index.
Whilst there is probably some truth in this statement the general belief is that if you pay for a link from another site and Google finds out about it they will devalue that link. In essence your sites page rank and listing in Googles search results will not benefit from this link.
However you will still get traffic from the site and other search engines are will follow the link to your site. It is only Google that is overtly cracking down on paid links. The reason is that they do not want to taint their search results, others believe they want to dominate the text link market.
Whilst the recent stir has made webmasters more wary of buying text links it’s important to state that paid text links are not bad and are a good way of increasing traffic and branding of your site. Text links can speed up the growth of your site and you are able to micro target your audience.
In future parts of this mini guide you will find out all about researching potential sites for advertising, finding out about different types of links and where to start your search. In the meantime for the impatient you can get an idea of the text link market by taking a look at Digital Points links sales forum.
