It seems Matt Cutts the man from Google has spoken and offered some less vague advice for webmasters selling links. I will sum up what he appears to be saying and leave you the links to the sources so you can decide for yourself.
The continued GooglePurge is hitting the Webmaster orientated part of the internet hard. It seems clear that Google are punishing certain sites and blogs for not conforming to their guidelines. I have read many posts on the subject and whilst it is still all speculation there does seem to be a common theme. Inappropriate linking.
One of the big topics at the moment is about Google PageRank and text link sales. In a nutshell Google does not want you to sell or buy text links that will skew the search engine results. This means that if you buy or sell a text link for the purposes of improving search engine rankings then you may be penalised. Or you may not.
Google have announced that webmasters can now have 2 text link units on a site where you were previously only allowed to have one.
If you run a website then you’ve probably heard of Adsense and maybe you are even using it on your site right now. Google Adsense is the most popular option for webmasters wanting to monetize their site.
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