If you run a website then you’ve probably heard of Adsense and maybe you are even using it on your site right now. Google Adsense is the most popular option for webmasters wanting to monetize their site.
The popularity of Adsense is due to it’s ease of implementation, the large advertiser base and the ability of the ads to be targeted to the theme of the site. This means that once you place the ad code on your site the ads will automatically display the most relevant ads based on your sites content.
Google Adsense are placed on your site by adding snippets of Javascript onto your pages. Every time a visitor clicks on these ads on your site you are compensated anywhere from a few cents to several dollars(although this is very rare). You should not under any circumstances click on your own ads or encourage your visitors to do so. This will result in your account being banned.
Adsense on your site
There are a few things to consider before deciding if you want to use Adsense on your site. This is not a cure all option for monetizing every site and can in some cases detract from your site.
Consider your audience - Like all forms of advertising your site visitors will have a certain degree of resistance to advertising. Certain audience’s particularly other webmasters will know they are looking at an advert and usually ignore it. Because of this Adsense is not usually the best option for webmaster related sites.
Consider your topic - Certain subject matter is off limits for using with Adsense and can be found in their programme policies. You will find that some topics do not pay very well, particularly areas of interest for the teenage market such as humour.
Is Google Adsense for you
The easiest way yo find out is to sign up and test it on your sites. There are a variety of ad formats to suit your site layout. You can change the colour, size and placement of your ads to optimize the best return for your site.
