
A more and more popular way to generate traffic is by holding a contest. SiteFever are currently running a contest where you can win a MyBook world edition 2 network drive.
For a successful contest you really need to think about what your target audience would like to win. John has clearly thought about this as all his readers will have computers and will of course want to back up their data. He has also made it easy to enter by asking you to write about how you would use the MyBook.
The MyBook world edition 2 network drive looks like a sexy piece of kit (if you are geeky like me) that allows you to store up to 1TB (terrabyte) of information. It can also be set to RAID 1 which means that it acts as a 500GB drive but essentially keeps 2 copies of your data. This is how I would use it as it means if one of the drives fail in the drive then you still have all your data safe.